Bookstore Finds Self-Exam Invaluable

Christie Olson Day, the owner of Gallery Bookshop & Bookwinkle's Children's Books in Mendocino, California, found that a bookstore self-exam conducted by store staff, based on Paco Underhill's book Why We Buy: The Science of Shopping (S&S), provided enormous benefits, including sales-boosting results. "From a purely financial point of vi...

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